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Serious Game Design Program

In a small classroom in Rio de Janeiro’s favelas, teenagers gather around a table scattered with post-its, LEGO bricks, and colorful cards. Laughter mixes with serious concentration as they test out the rules of a game they’ve just invented.

At first glance, it looks like simple fun—but it is something much deeper.

EduMais’s Game Design Program

This is EduMais’ Serious Game Design program, where young people don’t just play games—they design them. They build their own board and digital games as a way of making sense of the world they live in, and even more importantly, as a way to change it.

Young Own Trained Leaders

Guided by young leaders trained by Games for Health Europe Foundation and FioCruz, our students explore how games can mirror life’s toughest challenges. Just like in life, games have rules, roles, victories, and setbacks. Through designing them, teenagers uncover how the systems around them—poverty, violence, inequality—shape their everyday experiences. And then, they imagine how those rules could be rewritten.

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Kids around the table making a board game

Why Game Design

Designing a game is like painting a picture or writing a poem—but instead of only telling a story, it creates a living experience for others to step into.

Growing up in the Favelas

Students ask themselves: What does it feel like to grow up surrounded by violence, trash, lack of education? What would it take to change that reality? By transforming these questions into a game, they invite others—teachers, parents, policymakers—to play, to feel, and to understand.

As one student explained after creating a game about pollution in the ocean:

“When people play, they feel the frustration we feel. And maybe then they’ll understand why we want things to change.”

What do they do?

  • Play & analyze games to uncover what makes them fun and meaningful.
    Prototype fast using paper, LEGO, and creativity to bring first ideas to life.
  • Code digital games with GDevelop, building platforms, scores, levels, and challenges.
  • Tell the story, learning how to promote their games through posts, hashtags, and presentations.
  • Test & improve, gathering feedback from classmates, families, and guests.
    Showcase & celebrate in the grand finale—our Game Jam, where every game is shared and played.
  • Every project is rooted in real issues: environmental pollution, community violence, discrimination, or even personal struggles with self-confidence. Students don’t just imagine a better world—they design it, test it, and share it.
teenagers playing with blocs
Game pacman and some kids playing

Impact: teens as Changemakers

The impact goes far beyond learning coding or design skills. Students gain confidence, teamwork, problem-solving, and communication skills. They learn to see themselves not as passive players in life, but as changemakers with the power to rewrite the rules.

When adults—teachers, social workers, or donors—play the games these teens create, something powerful happens. They feel the frustration of unfair systems, the hope of a second chance, the joy of winning against the odds. Through play, empathy is sparked, and conversations about real change begin.

Why it Matters

In communities where daily life can feel limited by poverty and violence, Serious Game Design gives young people a new language—one of creativity, innovation, and hope. It shows them that their voices matter, their stories matter, and their ideas for change matter.

At EduMais, we believe games are not just entertainment—they are doorways to empathy and engines of transformation. By empowering young people to design serious games, we give them tools not only to imagine a better future but to build it.

Young People presenting their games

Get involved

Volunteer as a mentor in design, coding, or PR—coach a team or lead a workshop.
Donate equipment such as laptops, tablets, Makey-Makey kits, or craft supplies.
Partner with us by setting real-world challenges or hosting a demo day for our students.

Volunteer with us